How We Rebuilt the Pharmhouse Productions Website on HubSpot CMS

Every successful business eventually reaches a stage where its website needs to evolve. As services grow, branding matures, and customer expectations change, a website built years ago may no longer reflect the quality of the business behind it. A modern website should do more than look attractive—it should provide an excellent user experience, support marketing efforts, and make content management simple for internal teams.

That was exactly the goal when working with Michael Kelly and the team at Pharmhouse Productions on rebuilding their website.

Rather than making minor design updates, the decision was made to rebuild the website from the ground up using HubSpot CMS. The objective was to create a modern, responsive, and scalable website that would not only represent the brand professionally but also provide a flexible foundation for future growth.

This case study takes you through our development approach, the pages we built, and why HubSpot CMS proved to be the right platform for the project.

About Pharmhouse Productions

Pharmhouse Productions is a creative production company that helps brands bring ideas to life through high-quality visual storytelling and production services. Their website serves as a central destination where potential clients can learn about the company, explore its work, and connect with the team.

As the business continued to grow, it became important for the website to reflect the same level of professionalism and creativity that clients experience when working with the company.

The new website needed to be modern, easy to navigate, mobile-friendly, and simple for the internal team to update without relying on developers for every content change.

Working closely with Michael Kelly, we focused on creating a website that reflects the company’s creative expertise while making it easier to manage and scale through HubSpot CMS.

Project Goals

Before development began, we identified several key objectives that would guide the entire project.

The primary goals included:

• Rebuilding the website completely on HubSpot CMS.
• Creating a clean and modern user experience.
• Developing fully responsive layouts for all screen sizes.
• Building reusable HubSpot modules for future scalability.
• Making website management easier for content editors.
• Optimising website performance and loading speed.
• Creating a solid technical foundation for future marketing initiatives.

Instead of simply recreating the previous website, every page was reviewed to ensure the final result aligned with current web standards and long-term business goals.

Why We Chose HubSpot CMS

Choosing the right platform is one of the most important decisions during any website project.

HubSpot CMS provides an excellent balance between developer flexibility and content editor simplicity. It allows developers to create custom templates and reusable modules while giving marketing teams the freedom to update content without technical knowledge.

For Pharmhouse Productions, HubSpot offered several important advantages.

The platform provides an intuitive editing experience, secure hosting, excellent performance, built-in SEO recommendations, and seamless integration with HubSpot’s CRM and marketing tools. These capabilities make it much easier for businesses to manage and grow their websites over time.

Rather than depending on multiple plugins or complicated workflows, HubSpot CMS brings everything together in one platform.

Pages We Developed

As part of the rebuild, we developed a complete collection of responsive website pages designed to provide a consistent experience across the entire website.

Homepage

The homepage introduces the Pharmhouse Productions brand with clear messaging, engaging visuals, and intuitive navigation. Every section was designed to help visitors quickly understand the company’s services while encouraging them to explore further.

About

The About page was structured to tell the company’s story while building trust with potential clients. Clean layouts and well-organised content help visitors learn more about the team and their experience.

Services

Each service page was carefully developed to present information in a clear and engaging format. The layout makes it easy for visitors to understand the company’s capabilities while supporting future content updates.

Portfolio / Work

The Work section showcases completed projects in a visually organised format, allowing visitors to browse previous work while maintaining a consistent design throughout the website.

Contact

The Contact page was designed with simplicity in mind, making it easy for potential clients to get in touch using HubSpot forms and clear contact information.

Blog

A responsive blog template was created to support future content marketing efforts while maintaining consistent branding across every article.

Legal Pages

Additional pages such as the Privacy Policy and Terms & Conditions were also developed to ensure a complete and professional website experience.

Custom HubSpot Templates and Modules

One of the biggest advantages of HubSpot CMS is its modular architecture.

Instead of creating fixed layouts that require developer involvement for every change, we developed reusable components that allow content editors to build new pages using drag-and-drop functionality.

The project included custom templates and reusable modules such as:

• Homepage template
• Standard content page template
• Service page template
• Blog listing template
• Blog post template
• Contact page template
• Global header
• Global footer
• Hero banners
• Content sections
• Image and text blocks
• CTA sections
• Testimonials
• FAQ modules
• Custom buttons

This modular approach provides flexibility while maintaining a consistent visual identity throughout the website.

Responsive Development

Visitors access websites from desktops, laptops, tablets, and smartphones. Every page was developed using a mobile-first approach to ensure a consistent experience across all devices.

Layouts automatically adapt to different screen sizes without compromising readability or usability. Navigation remains intuitive, images scale correctly, and content stays accessible regardless of the device being used.

A responsive website not only improves the user experience but also supports better search engine performance.

Performance and Optimisation

Performance played an important role throughout the development process.

To create a fast and reliable browsing experience, we focused on clean development practices and efficient page structures. Images were optimised, reusable modules reduced unnecessary duplication, and layouts were designed to load efficiently across different devices.

These improvements help visitors access information quickly while creating a smoother overall browsing experience.

Content Management Made Simple

A website should be easy to maintain long after it has been launched.

One of the biggest benefits of HubSpot CMS is the ability for marketing teams to update content without writing code.

Editors can create new pages, publish blog posts, modify existing content, and update images using HubSpot’s visual editor while maintaining the design consistency established during development.

This reduces dependency on developers for routine content updates and makes website management significantly more efficient.

The Result

The completed website provides Michael Kelly and the Pharmhouse Productions team with a modern digital experience built on a scalable HubSpot CMS foundation.

The new website is responsive, easy to manage, and designed to support future business growth. Reusable modules make it simple to create additional pages, while the overall structure provides flexibility for future marketing campaigns and website enhancements.

More importantly, the website now reflects the professionalism and creativity of the Pharmhouse Productions brand while giving the team complete control over their content.

Final Thoughts

Rebuilding a website is about much more than improving its appearance. It’s an opportunity to create a stronger digital foundation that supports business growth, simplifies content management, and delivers a better experience for every visitor.

For the Pharmhouse Productions project, HubSpot CMS provided the flexibility, scalability, and ease of management needed to build a website that can continue evolving alongside the business.

At Zelthra, we specialise in custom HubSpot CMS development, helping businesses create websites that are modern, responsive, and built for long-term success. Whether you’re planning a complete website rebuild, migrating to HubSpot, or developing custom modules, our team focuses on creating solutions that are both technically robust and easy to manage.

It was a pleasure working with Michael Kelly on this project, and we’re proud to have delivered a website that supports the future growth of Pharmhouse Productions.

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