Website Development Projects: HubSpot, WordPress & Platform Migration

A website project isn’t always about starting from a blank page.

Sometimes a business needs a completely new website. Sometimes an existing website needs to be rebuilt on a better platform. In other cases, the project goes beyond website development and includes CRM, email marketing, automation, or other digital systems.

At Zelthra, we’ve worked on websites across different industries and platforms, including HubSpot, WordPress, Bricks Builder, custom WordPress development, and Framer-to-HubSpot migrations.

In this post, we’re highlighting four real projects we’ve worked on and the different approaches we took for each one.

The projects are different, but the goal was the same: build a digital experience around the actual needs of the business.

1. Pharmhouse Productions — Custom HubSpot Website

Platform: HubSpot CMS

Website: Pharmhouse Productions

Pharmhouse Productions was a project where we built a brand-new website using HubSpot CMS.

The goal was to create a modern, professional website while giving the business a flexible content management system that could be updated and expanded over time.

What We Built

The project involved custom HubSpot website development with a focus on creating reusable and manageable website components.

Key areas included:

• Custom HubSpot templates
• Reusable CMS modules
• Responsive page layouts
• Custom content sections
• Service and business pages
• Blog structure
• Contact functionality
• Global website components
• Mobile-responsive development
• SEO-friendly page structure

The website was developed so that content could be managed more easily within HubSpot rather than requiring development work for every small update.

Why HubSpot Was a Good Fit

HubSpot can be particularly useful for businesses that want their website connected to marketing and CRM activities.

Instead of treating the website as a standalone asset, businesses can use the wider HubSpot ecosystem for content, forms, lead generation, CRM, and marketing activities.

For Pharmhouse Productions, this provided a flexible foundation for managing the website while keeping future marketing requirements in mind.

Explore the Project

View Pharmhouse Productions

2. Urban Decor Curtains — WordPress + Bricks Builder

Platform: WordPress + Bricks Builder

Website: Urban Decor Curtains

Urban Decor Curtains was a different type of website project.

The business offers curtains, blinds, motorised solutions, curtain rods, and related window treatment services in Bangalore.

The website needed to present a broad range of products and services clearly while making it easy for potential customers to explore their options and enquire.

What We Built

The website was developed from the ground up using WordPress and Bricks Builder.

The project included:

• Custom WordPress development
• Bricks Builder development
• Custom page layouts
• Product and service categories
• Individual service pages
• Responsive layouts
• Mobile optimisation
• Contact and enquiry sections
• Blog structure
• SEO-friendly website architecture
• Reusable website components

Building Around the Customer Journey

For a business like Urban Decor Curtains, simply displaying products isn’t enough.

Customers may want to understand different curtain styles, blinds, motorised options, installation, and other services before contacting the business.

The website was therefore structured to make these options easier to discover and understand.

The goal was to create a website that works as both an online presence and a useful starting point for potential customers.

Why WordPress + Bricks Builder?

WordPress provided the flexibility required for the project, while Bricks Builder allowed us to create custom layouts and reusable components without being restricted by a traditional pre-built theme.

This combination also provides a flexible foundation for future pages, blog content, products, and service updates.

Explore the Project

View Urban Decor Curtains

3. Sumaiya Mehendi Artist — Custom WordPress Website

Platform: WordPress + Custom Theme

Website: Sumaiya Mehendi Artist

Sumaiya Mehendi Artist required a more specialised website experience for a local service business.

Instead of relying on a generic WordPress theme, the website was developed using a custom WordPress theme designed around the business’s services and audience.

What We Built

The project included:

• Custom WordPress theme development
• Custom page layouts
• Service page structure
• Responsive development
• Mobile-friendly navigation
• Custom content sections
• Enquiry-focused CTAs
• Local business content structure
• SEO-friendly page architecture

Designing for a Local Business

A local service website needs to communicate important information quickly.

Visitors should be able to understand:

• What services are offered
• What type of work the business provides
• Where the business operates
• What makes the service different
• How to make an enquiry

The website was structured around these requirements rather than using a generic layout that could belong to any business.

Why a Custom WordPress Theme?

A custom theme gave us greater control over the website’s design, structure, and components.

Rather than adapting the business to an existing theme, the website could be developed around the actual content and requirements.

This also provides a stronger foundation for future pages and updates.

Explore the Project

View Sumaiya Mehendi Artist

4. Counselfi — Framer to HubSpot Migration, Email & Automation

Platform: Framer → HubSpot

Website: Counselfi

Counselfi was a more complete HubSpot project because the work went beyond simply building a website.

We migrated the existing website from Framer to HubSpot and also worked on the email and automation side of the platform.

The project brought together website development, CMS migration, email, and marketing automation within the HubSpot ecosystem.

What We Worked On

The project included:

• Migration from Framer to HubSpot
• HubSpot CMS development
• Website page migration
• Content restructuring
• Responsive website development
• Custom website components
• Forms and lead capture
• HubSpot email development
• Email templates
• Marketing email setup
• Automation workflows
• Website-to-marketing integration
• SEO considerations during migration
• URL and redirect planning
• Cross-device testing
• Post-migration checks

Moving From Framer to HubSpot

Migrating an existing website requires more than recreating the visual design.

We needed to consider the existing website structure, content, URLs, responsive behaviour, forms, and SEO elements while moving the website into HubSpot.

The migration also created an opportunity to bring the website closer to the company’s marketing activities.

Instead of having the website and marketing tools operating separately, the new setup could use HubSpot’s CMS, email, forms, and automation capabilities together.

Email & Marketing Automation

A key part of the project was working with HubSpot email and automation.

This extended the project beyond website development and allowed the website to become part of a broader lead-generation and marketing workflow.

The work included setting up email-related assets and automation so that website interactions could support the company’s ongoing marketing processes.

This is particularly valuable for businesses that want their website to do more than simply provide information.

The website can become part of the process of capturing leads, communicating with prospects, and supporting marketing follow-up.

Why Move From Framer to HubSpot?

Framer can be an excellent platform for certain design-focused websites, but businesses may eventually need deeper CMS, CRM, email, and automation capabilities.

For Counselfi, moving to HubSpot provided an opportunity to bring these functions together within one ecosystem.

The project therefore combined website migration, HubSpot development, email, and automation rather than treating the website as an isolated project.

Explore the Project

View Counselfi

Four Projects, Four Different Development Approaches

These projects show why there isn’t one website platform or development approach that works for every business.

Project	Platform / Work	Main Focus
Pharmhouse Productions	HubSpot CMS	Custom HubSpot website
Urban Decor Curtains	WordPress + Bricks Builder	Business website development
Sumaiya Mehendi Artist	WordPress + Custom Theme	Custom local-service website
Counselfi	Framer → HubSpot	Website migration, email & automation

The technology changed because the requirements changed.

That’s an important part of professional website development.

The goal isn’t to use the same platform for every client. The goal is to understand the project and choose an approach that makes sense for the business.

What These Projects Have in Common

Although the websites are very different, several principles were important across all four projects.

Responsive Development

Every website needs to work properly across different screen sizes.

Desktop, tablet, and mobile users should all be able to navigate the website comfortably.

Responsive development therefore needs to be considered throughout the project rather than added at the very end.

Clear Website Structure

A good website should make information easy to find.

The structure should reflect the way customers think about the business rather than simply organising pages based on how they’re created internally.

SEO-Friendly Foundations

SEO was considered as part of the development process.

Important areas include:

• Page structure
• Heading hierarchy
• URLs
• Metadata
• Internal linking
• Mobile responsiveness
• Crawlability
• Website performance

Technical SEO is much easier to implement correctly when it’s considered during development.

Reusable Components

Where appropriate, reusable sections and components were used to make future updates easier.

This means businesses can add content and expand their websites without rebuilding everything from scratch.

Built for Future Growth

A website shouldn’t only work on launch day.

Businesses add services, publish content, change their offerings, launch campaigns, and evolve over time.

A good website needs enough flexibility to accommodate those changes.

From New Builds to Website Migrations

Website development isn’t limited to building a completely new website.

Businesses may come to us because:

• Their existing website is outdated
• Their current platform is limiting them
• They need a custom WordPress website
• They want to move away from Framer
• They need a HubSpot website
• Their website isn’t working well on mobile
• They need a stronger SEO foundation
• They want to connect their website with marketing automation

This is why having experience across multiple platforms can be valuable.

The right solution depends on the situation.

Why Real Website Projects Matter

There’s a difference between saying you build websites and being able to show real websites you’ve worked on.

These projects demonstrate experience across:

• HubSpot CMS
• WordPress
• Bricks Builder
• Custom WordPress themes
• Framer-to-HubSpot migrations
• Responsive development
• HubSpot email
• Marketing automation
• SEO-friendly website architecture
• Business-focused website development

They also demonstrate something more important: the ability to adapt the development approach to different business requirements.

A website for a production company may need a different solution from a local curtain business.

A local service professional may need a different approach again.

And an existing Framer website may need migration rather than a completely new build.

Choosing the Right Platform for Your Business

The platform you choose should be based on what your website actually needs.

WordPress can be a strong choice when flexibility, custom development, content management, and integrations are important.

Bricks Builder can provide additional design and development flexibility for WordPress projects that require custom layouts and reusable components.

HubSpot CMS can be particularly valuable for businesses that want their website closely connected with CRM, email marketing, lead generation, and automation.

Framer can be useful for certain design-focused websites, but businesses may eventually decide that another platform better fits their CMS, marketing, or automation requirements.

If you’re comparing platforms before starting a project, our guide on WordPress vs Webflow vs HubSpot can help you understand the differences.

Our Approach to Website Development

We don’t believe website development should start with a template.

It should start with understanding the business.

What does the company offer?

Who are its customers?

What does the website need to accomplish?

Which platform makes sense?

What functionality is required?

How should the website grow over time?

Once these questions are clear, the technology and development approach become much easier to determine.

That’s what allowed us to work on four very different projects while using different platforms and development methods.

Final Thoughts

Pharmhouse Productions, Urban Decor Curtains, Sumaiya Mehendi Artist, and Counselfi are four very different businesses with different website requirements.

One required a brand-new HubSpot CMS website.

Another required a WordPress website built with Bricks Builder.

Another needed a custom WordPress theme for a local service business.

And Counselfi required a migration from Framer to HubSpot, along with email and marketing automation.

These projects demonstrate that effective website development isn’t about following one fixed process or using one platform for every client.

It’s about understanding the business, selecting the right technology, building around the customer’s needs, and creating a website that can continue to evolve.

If you’re planning a new website, rebuilding an existing one, or considering a platform migration, Zelthra can help you determine the right development approach for your business.

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